Should My Wannabe Influencer Friend Cease Exploiting Me for Content?

One Side: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. I feel like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn’t make up for all the energy I spend helping her create material.

I appreciate that she has supported me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don’t feel she's insincere or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me laughing with another. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being filmed, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the content we make together can get us a foot in the door.

I love shooting content. It’s not just a pastime; it's integral to who I am. Producing content and sharing my life online enables me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on TikTok who execute that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the nuances, sharing them with an audience that appreciates the craft behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my method of sharing opportunities, giving her a opportunity to experience exclusive moments that could help her professional path too. That’s not leverage, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the work we create together can get us: an opening. I know not everyone likes being filmed, but often unplanned moments is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my personal videographer, but companions support one another in minor capacities. I thought filming a short video now and then would be fun for Beth. Creativity thrives in partnership, and having Beth around makes projects lively and pleasurable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship profoundly and want to avoid content creation to come between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This is not about power, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I get that it's her passion, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. Given the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is content. She needs to honor Beth’s privacy.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your friendship. Create some authentic experiences, where genuine feelings are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing defined limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Christopher Brown
Christopher Brown

A tech futurist and AI researcher with a passion for exploring how quantum computing intersects with everyday digital solutions.